He is the director of the Department of Sociocultural Studies at ITESO University and a professor at the School of Journalism and Public Communication. He has published in journals such as the International Journal of Communication, Tripodos, Comunicación y Sociedad, Media, War & Conflict, Virtualis, Latin American Research Review, and Mobilities. He is currently a researcher at ETIUS: Communication & Culture.

From 2013 to 2016, he was a Fulbright Scholar. His work has received recognition from several organizations, including the Center for Social Studies and Public Opinion (CESOP) and the “Political Communication” and “Information Technology and Politics” sections of the American Political Science Association (APSA), as well as the Klein College of Media and Communication.

His teaching focus is in the Department of Sociocultural Studies at ITESO University. His research interests center on political communication, journalism, and the political economy of media.